Kathy Ruyak and Lynne Honickman have shared a working relationship for 25 years.
Prior to coming to The Honickman Foundation, Kathy was Vice President and Media
Director at Regional Media Associates (RMA) where she worked with Lynne creating
marketing support for over eight national soft drink brands.
At RMA, Kathy was recognized for her talent to connect promotions, sponsorships and community service events with key media partners. With a keen sense of market demographics, consumer behavior, as well as her core skill in buying media, Kathy pulled together hundreds of events and promotions achieving highly effective campaigns. A few of the area's most recognized partnerships that she developed include: Philadelphia's Inaugural Special Olympic Track and Field Day, sponsored by Hires Root Beer, an event which grew and prospered for eight years; creating branding opportunities for various beverages at WDAS radio station's Unity Day (the largest multi-cultural event in the country), and bringing Canada Dry and Acme Markets together to sponsor greater consumer participation at the Philadelphia Flower Show. Kathy served on the Policy Board of WXPN-FM, the non-profit public radio station of the University of Pennsylvania from 1989-2000, during one of the station's largest growth periods.
The synergy that Lynne and Kathy created at RMA continues today at The
Honickman Foundation. Kathy's skill with people, promotions and connecting the
dots now translates perfectly with foundation requirements and protocol. As
program director for THF, she is responsible for overseeing numerous projects
as well as operations. In addition to her devotion to the foundation, Kathy
dedicates her time, resources and love to her family and to her community's
youth sports programs.
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